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Münchenstein and Zürich: Haas'schen Schriftgiesserei, Münchenstein, Switzerland in collaboration with Schnittblatt-Service der Visualis AG, Zurich, []. First edition [stamped copy of the Handbücher guter Druckschriften [Handbook of Good Typefaces] der Visualis AG, Zürich].

Text in German. Four-ring binder covered in three-quarter decorated gray fabricoid with red quarter binding titled in black. Phototypesetting specimens and sizing tables. Binder with light handling wear, interior pages bright and clean, with a few examples of offsetting from the red tabbed dividers.

Beautifully designed and printed in Switzerland with the Industrial and Academic coöperation of the Haas Type Foundry and the Visualis AG, Zürich. First the factory was located in Basel, then they relocated to Münchenstein in the s. Business later passed on to the Genath family. InJohann Wilhelm Haas — from Nuremberg was hired. He later inherited the company as recognition of his efforts. Afterthe business was run under the Haas name. Stempel AG, they became the majority shareholder.

InLinotype completely assumed the company; typefounding operations would be carried forth under the name Walter Fruttiger AG, with Linotype retaining the rights to the typefaces. Helvetica is a neo-grotesque design, one influenced by the famous 19th century s typeface Akzidenz-Grotesk and other German and Swiss designs.

Its use became a hallmark of the International Typographic Style that emerged from the work of Swiss designers in the s and '60s, becoming one of the most popular typefaces of the midth century. Over the years, a wide range of variants have been released in different weights, widths, and sizes, as well as matching designs for a range of non-Latin alphabets.

Notable features of Helvetica as originally designed include a high x-height, the termination of strokes on horizontal or vertical lines and an unusually tight spacing between letters, which combine to give it a dense, solid appearance.

Developed by the Haas'sche Schriftgiesserei Haas Type Foundry of Münchenstein, Switzerland, its release was planned to match a trend: a resurgence of interest in turn-of-the-century "grotesque" sans-serifs among European graphic designers, that also saw the release of Univers by Adrian Frutiger the same year. Hoffmann was the president of the Haas Type Foundry, while Miedinger was a freelance graphic designer who had formerly worked as a Haas salesman and designer.

Miedinger and Hoffmann set out to create a neutral typeface that had great clarity, no intrinsic meaning in its form, and could be used on a wide variety of signage. Originally named Neue Haas Grotesk New Haas Grotesqueit was rapidly licensed by Linotype and renamed Helvetica inwhich in Latin means "Swiss" from Helvetiacapitalising on Switzerland's reputation as a centre of ultra-modern graphic design.

A feature-length film directed by Gary Hustwit was released in to coincide with the 50th anniversary of the typeface's introduction in The main influence on Helvetica was Akzidenz-Grotesk from Berthold; Hoffman's scrapbook of proofs of the design shows careful comparison of test proofs with snippets of Akzidenz-Grotesk.

Its 'R' with a curved tail resembles Schelter-Grotesk, another turn-of-the-century sans-serif sold by Haas. Wolfgang Homola comments that in Helvetica "the weight of the stems of the capitals and the lower case is better balanced" than in its influences. Attracting considerable attention on its release as Neue Haas Grotesk Nouvelle Antique Haas in French-speaking countriesStempel and Linotype adopted Neue Haas Grotesk for release in hot metal composition, the standard typesetting method at the time for body text, and on the international market.

Inits name was changed by Haas' German parent company Stempel to Helvetica in order to make it more marketable internationally; it comes from the Latin name for the pre-Roman tribes of what became Switzerland.

Intending to match the success of Univers, Arthur Ritzel of Stempel redesigned Neue Haas Grotesk into a larger family. The design was popular: Paul Shaw suggests that Helvetica "began to muscle out" Akzidenz-Grotesk in New York City from around summerwhen Amsterdam Continental, which imported European typefaces, stopped pushing Akzidenz-Grotesk in its marketing and began to focus on Helvetica instead.

It was also made available for phototypesetting systems, as well as in other formats such as Letraset dry transfers and plastic letters, and many phototypesetting imitations and knock-offs were rapidly created by competing phototypesetting companies. In the late s and s, Linotype licensed Helvetica to Xerox, Adobe and Apple, guaranteeing its importance in digital printing by making it one of the core fonts of the PostScript page description language.

This has led to a version being included on Macintosh computers and a metrically-compatible clone, Arial, on Windows computers. The rights to Helvetica are now held by Monotype Imaging, which acquired Linotype. Catalogs Sell Us Your Books Looking For Books Contact Privacy.

Facebook Instagram Twitter. View Cart Checkout. Prev Next. Updating cart Contents: Helvetica 6 Punkt: tabbed laminated typefitting table with pgs. E — [4 double sided leaves]. Helvetica 7 Punkt: tabbed laminated typefitting table with pgs. Helvetica 8 Punkt: tabbed laminated typefitting table with pgs. Helvetica 9 Punkt: tabbed laminated typefitting table with pgs.

Helvetica 10 Punkt: tabbed laminated typefitting table with pgs. Helvetica 12 Punkt: tabbed laminated typefitting table with pgs. E 97 — and Punkt Kursiv leicht pgs. E — and Punkt Kursiv mager pgs. E — and Plakat Cicero pgs. E — and Punkt Kursiv fett pgs. Helvetica Lino: red tabbed divider with Punkt leicht, Kursic leicht, mager, Kursiv mager, halbfett pgs.

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